The B-Team Podcast is hosted by Josh Saffran, Matt Marrs, and Robert Nelson, and is centered around community, entrepreneurship, and good bourbon. It delves into the stories behind local businesses, creative endeavors, and community initiatives, all while maintaining a laid-back, humorous vibe. Each episode brings candid conversations with business owners, local influencers, and creative professionals, making it a great source of both inspiration and entertainment. The podcast is particularly focused on Bentonville and its vibrant culture, aiming to support and spotlight small business owners and entrepreneurs. The show’s blend of business insights, local flavor, and fun banter ensures an engaging experience for anyone interested in the intersection of community and entrepreneurship.
Sponsoring The B-Team Podcast offers businesses a direct line to a highly engaged, local audience that values community, entrepreneurship, and unique local flavor. With its focus on Bentonville and small businesses, the podcast attracts listeners who are invested in supporting local ventures. As a sponsor, your brand will be associated with authentic, candid conversations and can reach potential customers who appreciate meaningful connections. By sponsoring, you gain exposure through various platforms like YouTube, Apple Podcasts, and Spotify, boosting brand recognition while supporting a podcast rooted in community growth and entrepreneurship.
Podcasts cater to specific niches, allowing advertisers to reach a well-defined audience that aligns with their product or service. This targeted approach increases the likelihood of engaging listeners who are already interested in related topics.
High Engagement
Listeners often have a strong connection with podcast hosts, making them more receptive to ads delivered during the show. This trust, combined with the focused listening environment, leads to higher ad recall and effectiveness compared to other mediums.
Cost Efficiency and Flexibility
Podcast ads are typically more affordable than traditional media, offering a great return on investment. Advertisers also benefit from flexible ad placements, such as pre-roll or mid-roll, which can be seamlessly integrated into the content for a more natural feel.
Sponsorship Opportunities
Presenting Sponsor
Maximum exposure and recognition for your brand as the top-tier sponsor.
Logo prominently featured on the album artwork, creating a strong visual connection.
Special mention at the beginning of each episode: “The B-Team Podcast is presented by [Your Brand].”
Custom link to your website included in the episode description.
Additional brand mention in the episode description for further visibility.
Highest level of integration and brand presence in each episode.
A host-read ad in podcasting is an advertisement that is delivered by the podcast host themselves, rather than being a pre-produced commercial. These ads feel more personal and authentic because the host often integrates the product or service into their normal speaking style, sharing their genuine thoughts or experiences with it. Host-read ads tend to build trust with listeners since they come from someone the audience already knows and respects, making them more effective at engaging the audience and driving results for advertisers.
Pre-Roll
Mid-Roll
Post-Roll
Plays at the beginning of the episode, after the intro but before the main content. 10-15 second, host-read ad. Information provided by the Advertiser.
Plays approximately at the halfway mark of the episode. 30-45 second, host-read ad. Information provided by the Advertiser.
Plays at the end of the episode, after the main content but before the outro. 10-15 second, host-read ad. Information provided by the Advertiser.
